Sony Pictures Entertainment and its streaming service Pure Flix are making room on the cable TV dial. The company's streaming service, known for faith-based content, is merging with Great American Media, a recent upstart cable rival to the Hallmark Channel. It will also beef up the slate for Great American's TV networks Great American Family and Great American Living. As part of the deal, which has yet to close, content from both Pure Flix and Great American Media will cross each other's platforms. Great American Media and its two cable TV networks were launched in 2021 by Bill Abbott, former CEO of Crown Media, the parent of the Hallmark Channel.

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Persons: Maria Conchita Alonso, Bill Abbott Organizations: Los Angeles, Hilton Los Angeles, Universal City, Sony Pictures Entertainment, Great American Media, Hallmark Channel, Sony, Crown Media, Hallmark Locations: Universal City , California, U.S, Canada